sh777 Privacy Policy – How We Handle Your Data
Your privacy matters to us. This policy explains exactly what data sh777 collects, why we collect it, and how we keep it secure on our Bangladesh gaming platform.
Privacy at a Glance
The cards below summarise the most important points of this Privacy Policy. Please read the full policy for complete details — these summaries are for convenience only and do not replace the full legal text.
1. Introduction
This Privacy Policy describes how sh777 (accessible at sh777.lol) collects, uses, stores, and protects the personal information of players and visitors who access or use the sh777 platform. By using sh777, you consent to the data practices described in this policy. If you do not consent to these practices, please do not use the sh777 platform.
sh777 takes the privacy of its players seriously. This policy has been drafted to be clear and readable rather than buried in legal language. We have tried to explain what we do and why in plain terms, so you can make informed decisions about using our platform. This Privacy Policy should be read alongside the sh777 Terms & Conditions, which are available at sh777.lol/terms-conditions.
2. Information We Collect
sh777 collects personal information in the following categories. We only collect information that is genuinely necessary for the purposes described in Section 3 of this policy:
- Registration data: your name, date of birth, mobile phone number, and any other information provided during the account registration process.
- Identity verification (KYC) documents: copies of government-issued identification documents, proof of mobile number ownership, and proof of payment method ownership submitted as part of the KYC process.
- Financial transaction data: records of deposits, withdrawals, bet placements, and game outcomes associated with your account. This includes payment method identifiers (such as the registered mobile number for bKash or Nagad) but not full payment credentials.
- Device and technical data: IP address, device type, operating system version, browser type, and session identifiers collected automatically when you access the sh777 platform.
- Usage data: pages visited, games played, bet amounts, session duration, and navigation patterns within the sh777 platform, collected to improve platform performance and user experience.
- Communications data: records of messages, queries, and support interactions you submit to sh777 via email or any in-platform messaging feature, including metadata such as timestamps.
sh777 does not collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data. Age is verified solely to confirm eligibility (21+) and is not used for any profiling purpose.
3. How We Use Your Information
sh777 uses the personal information it collects for the following purposes only. We do not use your data for any purpose that you have not been informed of in this policy:
- Account creation, administration, and authentication: to create and maintain your sh777 player account, verify your identity at login, and manage account security.
- KYC compliance and age verification: to verify that you meet the minimum age requirement of 21 years and to fulfil our obligations under applicable anti-money laundering and fraud prevention requirements.
- Payment processing and financial record-keeping: to process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other supported payment methods, and to maintain accurate financial records associated with your account.
- Customer support: to respond to your queries, resolve disputes, and provide assistance with your sh777 account. Support communications are retained for quality assurance and dispute resolution purposes.
- Platform improvement and analytics: to analyse aggregated, anonymised usage patterns across the sh777 platform in order to identify technical issues, improve game loading performance, and enhance the overall player experience.
- Promotional communications (where you have opted in): to send you information about bonuses, seasonal promotions, and relevant platform updates. You may opt out of promotional communications at any time by contacting [email protected].
4. Legal Basis for Processing
sh777 processes your personal data on the following legal bases, which determine when and why we are entitled to use your information:
- Contractual necessity: processing required to create and administer your player account and to provide the gaming services you have requested, including payment processing and game delivery.
- Legal obligation: processing required to comply with applicable legal requirements including anti-money laundering obligations, KYC verification mandates, fraud prevention, and tax record-keeping.
- Legitimate interest: processing for fraud detection, platform security monitoring, and aggregated analytics for platform improvement, where these interests do not override your fundamental privacy rights.
- Consent: processing for optional promotional communications, where you have explicitly opted in. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.
5. Sharing Your Information
sh777 does not sell, rent, or trade your personal data. We share your information only in the following limited circumstances, and only to the extent necessary for the specified purpose:
- Payment service providers: we share necessary transaction data with bKash, Nagad, Rocket, Upay, and other payment processors solely to facilitate the deposit and withdrawal transactions you have initiated. These providers receive only the minimum information required to process your transaction.
- Game content providers: aggregate, anonymised game performance data may be shared with game providers such as Pragmatic Play, Evolution Gaming, and Ezugi for technical support and platform integration purposes. No personally identifiable information is shared with game providers.
- Legal and regulatory authorities: we may be required to disclose your personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required by applicable law, a court order, or where sh777 has a good-faith belief that disclosure is necessary to prevent fraud or protect the rights of sh777 or third parties.
- Technology service providers: third-party service providers who assist sh777 in operating the platform (for example, cloud hosting, analytics, and cybersecurity providers) may have access to personal data as data processors acting under sh777's instructions. These providers are contractually bound to process data only as directed by sh777 and to maintain equivalent data protection standards.
All third parties with whom sh777 shares personal data are required to maintain appropriate technical and organisational security measures and to use the data only for the purposes for which it was shared. sh777 does not permit third parties to use your data for their own marketing or business development purposes.
6. Payment Data and Financial Information
sh777 handles payment data with particular care. When you make a deposit or request a withdrawal via bKash, Nagad, Rocket, Upay, or another supported payment method, sh777 records the transaction details — including the amount, timestamp, and the payment method identifier — in your account transaction history. sh777 does not store complete payment credentials such as full bKash PINs, card numbers, or bank account numbers. Sensitive authentication data is transmitted directly to the relevant payment provider and is not retained by sh777 after the transaction is complete.
Transaction records are retained for the period required by applicable financial record-keeping obligations, which may be up to 7 years from the date of the transaction. After this retention period, financial records are securely deleted or anonymised. Players may request a summary of their transaction history for their own records at any time by contacting [email protected].
7. Cookies and Tracking Technologies
sh777 uses cookies and similar tracking technologies on the sh777.lol platform. Cookies are small text files stored on your device when you visit a website. sh777 uses the following categories of cookies:
- Essential cookies: required for the platform to function correctly. These include session authentication cookies that keep you logged in, security tokens, and cookies that remember your language preference. Essential cookies cannot be disabled without breaking core platform functionality.
- Analytics cookies: used to collect aggregated, anonymised information about how players use the sh777 platform — for example, which pages are visited most frequently and how long sessions typically last. This data helps sh777 improve the platform experience. No personally identifiable information is included in analytics data.
- Functional cookies: used to remember preferences and settings that improve your experience on the platform, such as your preferred payment method display or notification preferences. These cookies are not essential but enhance usability.
You may adjust your browser settings to refuse or delete cookies; however, disabling essential cookies will prevent you from logging in or using core sh777 platform features. sh777 does not use third-party advertising or tracking cookies that follow you across other websites.
8. Data Retention
sh777 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply as a general guide:
Active account data is retained for the duration of your account and for a period of up to 5 years following account closure to meet legal and regulatory obligations. KYC documents are retained for up to 7 years from the date of submission. Transaction records are retained for up to 7 years from the transaction date. Support communication records are retained for up to 3 years from the date of the communication. Device and usage data collected for analytics purposes is anonymised or deleted within 12 months of collection. Once the relevant retention period expires, your data is securely deleted or irreversibly anonymised.
9. Security Measures
sh777 applies industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data in transit between your device and our platform servers, encrypted storage of sensitive account data at rest, role-based access controls that restrict internal access to personal data on a need-to-know basis, regular security audits and vulnerability assessments of the sh777 platform infrastructure, and monitoring systems designed to detect and respond to suspicious activity in real time.
While sh777 takes all reasonable steps to protect your data, no security system is completely impenetrable. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, sh777 will notify affected players without undue delay and will take all appropriate steps to mitigate the impact of the breach. You can help protect your account by using a strong, unique password and by never sharing your login credentials with anyone. sh777 will never ask you for your password.
10. Your Privacy Rights
As a player on the sh777 platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected] with your account details and a clear description of your request. sh777 will respond to all valid requests within 30 days:
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Right of AccessYou have the right to request a copy of the personal data sh777 holds about you, along with information about how it is being used.
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Right to RectificationYou have the right to request correction of any inaccurate or incomplete personal data held by sh777 about you.
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Right to ErasureYou may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to sh777's legal retention obligations described in Section 8.
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Right to ObjectYou have the right to object to processing of your personal data based on legitimate interests, including the right to opt out of promotional communications at any time.
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Right to Data PortabilityWhere processing is based on your consent or on a contract, you may request that sh777 provide your personal data in a structured, commonly used, machine-readable format.
11. Protection of Minors
sh777 is strictly an adult platform. We do not knowingly collect, store, or process personal data belonging to individuals under the age of 21. Age verification is applied at the point of registration and may be requested at any subsequent stage of your use of the platform. If sh777 becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted immediately and the associated account will be closed. If you believe that a minor has registered on the sh777 platform, please notify us immediately at [email protected] so that we can take appropriate action.
12. Changes to This Privacy Policy
sh777 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When we make a material change to this policy, we will update the "Last Updated" date at the top of the page and, where the change significantly affects your rights, we will endeavour to provide notice via the platform or by direct communication to your registered contact details. Your continued use of the sh777 platform following any such update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically so that you remain informed about how your data is being handled.
13. Contact and Data Queries
If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, or have a concern about how sh777 has handled your personal data, please contact our support team. All privacy-related queries will be acknowledged within 48 hours and resolved within 30 days wherever possible. You can reach us at the following address: [email protected]. Support is available 24/7 in English with a target response time of under 2 hours for general queries.
Please note: our support email address is [email protected]. This address is for written queries only — it is not a phone support line. Please include your account username and a clear description of your query in your message so we can assist you as efficiently as possible.
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